Viral marketing and viral advertising are buzzwords referring to marketing techniques. Using existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales). This occurs through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advert games, eBooks, branded software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP). We then create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term “viral marketing” has also been used pejoratively to refer to stealth marketing campaigns. The unscrupulous use of astroturfing on-line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth.
We will create a campaign for your company based around your product and offer you possibilities for making it a success through the different social networking platforms. So this could be a video series or maybe a new group attached to an ethos etc.. We have so much experience within the social networking platforms that we will ensure that your campaign gets the face time is required to promote your product to your chosen market.
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